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First Call
The First Call team at work in the studio

Growth marketing for restoration contractors

Be the first call, not the third.

In restoration, the job goes to whoever picks up. We generate the emergency calls, answer or return every one of them within five minutes around the clock, and report spend against booked jobs instead of form fills.

24/7

Emergency lead coverage

5 min

Target response, day or night

6

Services under one roof

Strategy calls every week

One team, one report

A lead you answer on Tuesday was somebody else’s job on Monday.

A great ad sent to a slow website is wasted money. A perfect website nobody can find is a brochure. And in this trade, a lead that rings out at 2am is not a lead at all — the homeowner simply calls the next result and never thinks about you again.

Every piece has to work, and they all have to work together — which is why we run them together. One team, one strategy, and one number that matters: what a booked job cost you.

“Whoever answers first wins the job. Everything else we do exists to get you to that phone call.”

Why the agency is named what it is.

Services

Six disciplines, run under one roof.

Take one, take the set. Every one of them is built around emergency work — not a generic home-services playbook with a water-damage page bolted on.

Brand Management

Positioning, voice, and a real creative library — so a homeowner standing in two inches of water recognizes your name and trusts it.

  • Positioning built on response time and availability
  • Professional photography and videography on real job sites
  • Quarterly on-site shoots to keep creative fresh
  • Owned, organized asset library with version control
  • Brand consistency audits across web, listings, and social

Ad Management

Google, Local Services, and Meta campaigns built to produce emergency calls from people with active damage — not researchers.

  • Full account audit, rebuild, and call tracking setup
  • Google Local Services Ads application driven end to end
  • Search and Meta campaigns managed daily
  • Dedicated landing pages for water, fire, and mold
  • Compliant creative — availability and speed, never claim assistance

Lead Follow-Up

The product. A real person answering or returning every emergency lead within five minutes, around the clock — so you are the first call, not the third.

  • Answered or returned within five minutes, 24/7
  • Dedicated follow-up manager on your account
  • Qualification on loss type, insurance status, and address
  • Dispatch-ready handoff straight to your on-call crew
  • Every missed call chased until someone reaches them

Website Management

A fast, secure site built for someone in a genuine emergency — phone number first, one obvious action, loads on a phone in a wet basement.

  • Full rebuild on a premium, mobile-first design system
  • Dedicated service and service-area pages that rank and convert
  • Premium hosting, security, backups, and uptime monitoring
  • 24/7 AI chat widget and click-to-call built into every page
  • Ongoing content updates and change requests handled

Search Engine Optimization

Own the emergency searches across every city you serve — technical foundation, local map pack, and content that compounds.

  • Technical SEO, site structure, and Core Web Vitals
  • Emergency and service-area keyword targeting by intent
  • Google Business Profile and local map pack targeting
  • Authority and local link building
  • AI search optimization for AI Overviews and answers
Coming soon

Social Media

Consistent, on-brand posting built from real footage of your crews and your work — not stock and not filler.

  • Three on-brand posts per week across primary platforms
  • Monthly content calendar shared for review
  • Short-form vertical video cut from your own footage
  • Community management with inquiries routed to follow-up
  • Local influencer partnerships in your service area

Packages

Three ways to work together.

Start where the pressure is. Most contractors begin with paid and add the rest once the phone is ringing.

Calls, now

Paid Growth

Turn on emergency demand and make sure someone answers it. The fastest path to a fuller job board.

  • Ad Management
  • Lead Follow-Up
Talk it through

Everything, run for you

Premium Full Suite

Your entire marketing department. Brand, paid, organic, site, and around-the-clock follow-up under one team and one report.

  • Brand Management
  • Ad Management
  • Lead Follow-Up
  • Website Management
  • Search Engine Optimization
  • Social Media (coming soon)
Talk it through

Compounding, owned

Organic Growth

Build the asset you own. A site that converts and search visibility that keeps producing after the ads stop.

  • Website Management
  • Search Engine Optimization
Talk it through

Every package

Included no matter what you buy.

These aren’t upsells. They’re the baseline of how we run an account.

Real-time live reporting dashboard
Spend, leads, cost per lead, and booked jobs — visible at any hour, not once a month.
Interactive monthly reporting
A structured review that ties marketing spend directly to emergency calls and booked jobs.
Twice-weekly strategy calls
A standing call to review performance, approve creative and offers, and set direction.
Photo and video content
Real creative produced on your job sites — formatted for every placement we run.
Agency inbox
One place for communication, tasks, and resolution tracking. No chasing anyone down.
Asset storage
Every photo and video organized in a shared library that you own and keep.
Dedicated account manager
One named person accountable for your account — not a rotating support queue.
Quarterly on-site shoots
We fly our team out every quarter so your creative library never goes stale.

Process

How the first ninety days go.

No mystery, no six-week onboarding where nothing ships. Here is the order of operations.

A strategy session with a client team
  1. 01

    Audit

    We call your emergency line at 2am and time the response. Then we take apart your accounts, site, and tracking, and show you exactly where calls are going unanswered.

  2. 02

    Build

    Offer, creative, landing pages, call tracking, and your Local Services application get built and filed before a dollar of spend goes out.

  3. 03

    Launch

    Campaigns go live and every lead is answered or returned within five minutes, day or night. Attribution runs from day one, so nothing is guesswork.

  4. 04

    Compound

    Daily optimization, structured creative testing, and a fixed reporting rhythm that makes next month better than this one.

Reporting

You should never have to ask how it’s going.

Every account gets a live dashboard showing spend, leads, cost per lead, booked jobs, and cost per booked job — at any hour, not on the fifth of the month.

  • Full-funnel attribution from ad click to booked job
  • Lead source performance by platform, campaign, and creative
  • Every call recorded, timed, and outcome-tagged for you
  • Response-time reporting on every lead, day and night
  • A structured monthly review tied to booked jobs, not impressions
The team reviewing campaign performance

Get started

Let’s find out what a booked job actually costs you.

Thirty minutes, no pitch deck. We’ll look at what you’re running now and tell you straight whether we can improve on it.

Middleton, ID 83644